The challenge
When occupancy misses, everyone has a theory and none of them are measured. The pricing team blames the market, the marketing team blames the product, and the leasing team blames the leads.
How it works
We map the funnel first: enquiry to viewing to booking to renewal, with the drop-off measured at each stage. Most occupancy problems are visible in that shape long before they show in the occupancy number.
Pricing, channel mix and lead handling are then examined together, because they fail together. Direct, agents, marketplaces and nominations each behave differently, and a discount applied in the wrong channel costs more than it recovers.
You get a prioritised action plan. Where the scope calls for it, delivery runs alongside The Property Marketing Strategists.
What is included
- Full funnel from enquiry to booking to renewal
- Pricing and rate strategy, discounting discipline
- Channel mix — direct, agents, marketplaces and nominations
- Nominations and university relations — partnership strategy, agreement structuring and the commercial terms that follow
- Website, content, CRM and lead handling
- Brand and competitive positioning
- Renewal and retention strategy
Who is this for?
Review
Findings and plan
The diagnosis and a prioritised action list.
Review plus
Implementation
We stay to deliver it.
Retained
Ongoing oversight
A standing marketing function without the headcount.
Why RESI Consultancy
[Tailor this section — who uses it, and what changed as a result.]
We have sat on the other side of this work. The people delivering it have run the buildings, written the budgets and defended the numbers to owners — which is a different starting point from a framework and a benchmark.
We take no introduction fee or commission from any operator or vendor, and we do not bid for the work we advise on. Any interest that could be perceived as a conflict is declared in writing before an engagement begins.
Outcomes
A diagnosis, not a theory
Drop-off measured at each stage of the funnel, so the conversation stops being about opinions.
Discipline on discounting
A pricing and incentive approach that protects rate rather than trading it away in the wrong channel.
Channel mix that pays
Direct, agents, marketplaces and nominations assessed on what each actually delivers.
Retention as well as acquisition
Renewals treated as a strategy rather than an afterthought.
Common questions
Asked often enough to answer here.
Should we sign a nominations agreement?
It depends on what you are trading away. A nominations agreement buys occupancy certainty at a discount to direct-let rate, and the right answer turns on your cost of voids, the strength of the direct market in that city, and the term and break structure on offer. The agreements that cause problems are the ones signed to solve a single bad leasing year.
Free first conversation
Tell us what is not working.
Most people arrive with a scheme that is not performing, an operator they cannot read, or a board paper due Friday. Any of those is a fine place to start. Thirty minutes, no proposal attached.