Service · Operators, investors and universities
Occupancy is short. Nobody agrees why.
A full funnel review from enquiry to booking to renewal — including nominations and university relations.
The problem
When occupancy misses, everyone has a theory and none of them are measured. The pricing team blames the market, the marketing team blames the product, and the leasing team blames the leads.
What is included
- Full funnel from enquiry to booking to renewal
- Pricing and rate strategy, discounting discipline
- Channel mix — direct, agents, marketplaces and nominations
- Nominations and university relations — partnership strategy, agreement structuring and the commercial terms that follow
- Website, content, CRM and lead handling
- Brand and competitive positioning
- Renewal and retention strategy
Ways to buy it
Review
Findings and plan
The diagnosis and a prioritised action list.
Review plus
Implementation
We stay to deliver it.
Retained
Ongoing oversight
A standing marketing function without the headcount.
Delivered with The Property Marketing Strategists
Where the scope requires it, this work is delivered alongside Sarah Canning and Deenie Lee — with whom we also co-host HOUSED.
Common questions
Asked often enough to answer here.
Should we sign a nominations agreement?
It depends on what you are trading away. A nominations agreement buys occupancy certainty at a discount to direct-let rate, and the right answer turns on your cost of voids, the strength of the direct market in that city, and the term and break structure on offer. The agreements that cause problems are the ones signed to solve a single bad leasing year.
Free first conversation
Tell us what is not working.
Most people arrive with a scheme that is not performing, an operator they cannot read, or a board paper due Friday. Any of those is a fine place to start. Thirty minutes, no proposal attached.