Service · Proptech and suppliers
You have the product. You do not have the room.
Go-to-market strategy for technology businesses selling into student housing, build to rent and coliving — built by people who have sat on the buying side of that pitch.
The problem
Proptech businesses lose this market for predictable reasons. They pitch the operations director when the budget sits with finance. They price per unit into a sector that budgets per bed. They demonstrate features to people whose actual problem is a leasing cycle that starts in eight weeks. The product is rarely the issue.
What is included
- Buyer mapping — who signs, who blocks, who influences, and in what order they need to be convinced
- Positioning and proposition tested against real operator and investor needs
- Pricing and commercial model review against how this sector actually budgets
- Competitive landscape, including the incumbents you will be displacing
- Sales narrative, collateral and objection handling
- Route to market — direct, partnership or channel
- Warm introductions where there is genuine fit
- Conference, event and content strategy for the sector calendar
Ways to buy it
Strategy
Fixed scope
The go-to-market strategy and roadmap, delivered as a document and a working session.
Retained
Strategy plus advisory
Ongoing input as the plan meets the market.
Retained plus
With introductions
Access as well as advice, where there is genuine fit.
Why this works
We run the procurement tenders that vendors bid into. We advise operators on which systems to select. We know what gets rejected at the second meeting and why. That is an uncomfortable amount of insight to have on the other side of the table — which is exactly why it is worth buying.
Common questions
Asked often enough to answer here.
How long does it take to sell into a PBSA operator?
For a mid-sized UK operator, expect three to nine months from first contact to signature, and longer if the decision touches the property management system. Institutional owners and university clients are slower again. The most common mistake is building a forecast on a sales cycle borrowed from another sector.
Do you take equity or commission?
We work on fees, not commission on the sales we help generate. Where a retained arrangement includes introductions, the fee is for the strategy and the access, not contingent on a deal closing — which keeps the advice honest when the answer is that a prospect is not a fit.
Free first conversation
Tell us what is not working.
Most people arrive with a scheme that is not performing, an operator they cannot read, or a board paper due Friday. Any of those is a fine place to start. Thirty minutes, no proposal attached.